I live in a small town in the countryside where you can drive just a few miles out of town and come across dirt roads. There are 3 houses that raise horses and several farmers fields on my stretch of road alone.
Needless to say I do not encounter traffic on a regular basis and when I do it’s just a slow down from those who want to “rubber neck” at an accident scene. But I encountered big city Detroit traffic for the first time the other day.
It was the (I’m sure typical for Detroit) stop and go style traffic. This means my mind is left on idle and it will begin to write stories to entertain itself. This particular instance I found myself driving through the beginning of a zombie invasion. I began to imagine what objects I would need to take with me if abandoning my car became my only option. This requires a whole new mind set to figure out what type of objects become valuable. For example that half empty water bottle has just become more valuable then your cell phone.
It is amazing to think about what situations would cause priorities to change. It doesn’t matter how strongly you feel about a situation happening a certain way because once things change you have to adapt and overcome.
Which tied my thinking about advertising. I began to brainstorm what would cause a “end all/change all” crisis for a company when something happens to tarnish their brand name. I also began to to think of ways to fix it. What type of damage control should be done. It reminded me of several business scandals I learned about in communication classes. The entire company had to work together to build themselves back up. I’m sure at the time of the crisis it seemed like a hopeless situation but when you look at the companies that bounced back they seems to have come back significantly stronger and better adapted at handling future situations.
I guess the way I look at it is, if something unfortunate happens, take that opportunity to adapt, overcome, and make something good out of it. Otherwise no lesson will have been learned and no changes will have been made.