Subtle Colors

There are only a few weeks left until I graduate college. This is both exciting and scary. I was blessed enough to have several possibilities available to me for my next chapter. My first task is to chose where to do my internship this summer. I have several options to chose from. I can do anything that involves communication, writing, or advertising, but I would love a job that combines all three.

Lately I have been working on a newsletter for the Michigan Calvary Brigade (MCB), and have discovered that I enjoy page layout and design very much. I like the challenge of making every page look a little different but also sticking to a layout that will be a signature layout. I want people to know that the page they are looking at belongs to the MCB newsletter.preview

I have noticed throughout my 6 years in fast food that the advertising has changed but also kept a signature look. I love when new posters come out because I like to break them down and analyze them. For example, I have noticed the new direction certain fast food restaurants are headed with their advertising. They are using unique colors and simple shapes to give our generation our signature look. We all know when we see something from the 60’s and 70’s era. Well, I have started to notice the look for our era and I am seeing it in the adverting and designs of the major companies.

They all seem to be heading in the same direction. Light blues, greens, yellows, and reds. There are no neon colors, they are all a washed out subtle color. As if the color has sat in the sun for a few years and then put into an advertisement. The most exciting thing about this is that I recognize the changes and the new direction, which tells me that I am ready to step into the world of advertising myself. I know there is a lot more that I need to learn but I feel confident that once I learn the tricks of the trade there will be nothing stopping me.


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